Builders Exchange of Michigan: What services does Straight Edge Customs LLC provide?
Geoff Farrier: Straight Edge Customs provides carpentry services for residential, multifamily, and commercial construction. Specializing in rough carpentry, finish carpentry, decks, doors, and windows.
BX: What are Straight Edge Customs’ short term goals? What about long term goals?
GF: Short term, building a reliable contracting company that people can trust. Long term, changing the market stigma of contracting companies to our youth, homeowners, home builders, and general contractors.
BX: What core values does Straight Edge Customs hold that make you successful?
GF: Straight Edge has really seen great success in our business because we are transparent with our customers, trade partners, and staff.
BX: What does your company get praised about most?
GF: We believe customers love the diversity we bring in the scope of work and our ability to produce according to the schedule they need.
BX: Tell us about an exciting project that you’ve worked on lately.
GF: Straight Edge had an opportunity to be a part of two very large custom homes from rough carpentry and finish carpentry to custom cabinetry. The homes were absolutely beautiful!
BX: What was the biggest challenge your company faced in 2020? How did you overcome it?
GF: We experienced months of delay due to the crisis. We counteracted these delays by focusing on our business. During the delay, we created and implemented new processes that have created tremendous returns to our staff and customers.
BX: How has being a member of the Builders Exchange of Michigan been valuable to you?
GF: Being a member has been very informative for upcoming projects! We’ve also experienced the benefits of being affiliated with the Builders Exchange, not just in the contracting, but with consumable rebates and offers. As new members, we look forward to the relationships with other Builders Exchange of Michigan members!
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